Thursday, June 26, 2025

Jose Osorio Suarez at #therealdeal NYC Forum 2025 #realestate

At this year’s #TheRealDeal NYC Forum, we caught up with one of our clients who’s been growing fast since day one: Jose Osorio Suarez 👏 In just 2 years, the leader of the Osorio Suarez Team has built a strong online presence and reached over 7 million views across social platforms in the past year alone. 🚀 Yes, it takes talent and drive, but it also takes the right real estate marketing strategies. In this brief video, he shares what helped him stand out, grow quickly, and continue scaling. This video is a must for new agents looking to grow! Increase your sales: https://ift.tt/NLTiMER Lead Generation for Real Estate: https://ift.tt/xNI0wFe New Construction Marketing: https://ift.tt/OlyBtmY Websites for Real Estate Agents, Teams & Brokers: https://ift.tt/iMxEmkr Case Studies: https://ift.tt/0oemdIa Client Testimonials: https://ift.tt/ynDxv1W Info email: info@tremgroup.com Website: www.tremgroup.com Our socials: Facebook: https://ift.tt/mOBQEXn Instagram: https://ift.tt/bDwN4ax LinkedIn: https://ift.tt/EgFtxe4 X: https://twitter.com/tremgroup Linktree: https://ift.tt/Qf4X1NC
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This Realtor is closing more deals in both #preconstruction and #singlefamilyhomes in #realestate

Michelle DiMarco is closing more deals in both pre-construction and single-family homes! 🔥 How? She partnered with TREMGroup. We gave her an unfair advantage: ✅ A high-converting website ✅ Proven marketing strategies ✅ Lead-gen tech that fills her inbox with warm, qualified leads every single day But here’s where most people get it wrong. We didn’t just drop the tools in her lap and say, “Good luck.” We set everything up, trained her to use it like a pro, and stayed with her every step of the way. Because let’s cut the fluff: Leads alone don’t build your business. Execution does. Now, every morning, like clockwork and coffee in hand, Michelle opens her inbox to a new batch of hot leads and gets straight to work calling the ones ready to convert. That happens when you partner with a team that understands how to attract leads and convert them into clients. Want the same power behind your business? DM us. Let’s build something that works! #realestatemarketingagency #realestatemarketing #realestateleadgeneration #realtorlife #realtor #realestate Increase your sales: https://ift.tt/NLTiMER Lead Generation for Real Estate: https://ift.tt/xNI0wFe New Construction Marketing: https://ift.tt/9Urg6yw Websites for Real Estate Agents, Teams & Brokers: https://ift.tt/Prst0XZ Case Studies: https://ift.tt/0oemdIa Client Testimonials: https://ift.tt/ynDxv1W Info email: info@tremgroup.com Website: www.tremgroup.com Our socials: Facebook: https://ift.tt/mOBQEXn Instagram: https://ift.tt/lwNRtHy LinkedIn: https://ift.tt/u6Dn1z9 X: https://twitter.com/tremgroup Linktree: https://ift.tt/Qf4X1NC
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Wednesday, June 25, 2025

How this Realtor Closed $10M in Real Estate Sales | Real Estate Marketing & Lead Generation Agency

Are you searching for the best real estate lead generation company or a real estate marketing agency that actually delivers results? Real estate advisor Crystal Moonilal shares how TREMGroup helped her close $10M in sales by providing high-quality real estate leads, powerful digital marketing tools, and consistent support. She used TREMGroup’s real estate website platform to: • Attract qualified buyers and sellers • Generate leads without cold calling • Secure a $3.7M listing at Solemar • Automate her marketing and CRM • Get real-time training and expert support Whether you’re an agent, team leader, or broker looking for: • Real estate lead generation companies • IDX website providers • Marketing automation for realtors • Best real estate CRM tools • Real estate branding and strategy help TREMGroup can help you scale your business, close more deals, and build a luxury-level digital presence. ✅ Learn more at www.tremgroup.com 📩 Book a free demo today. #RealEstateLeads #LuxuryRealEstate #RealEstateMarketing #RealEstateSuccess #RealtorLife #DigitalMarketingForRealtors #RealEstateGrowth #AgentSuccess Increase your sales: https://ift.tt/NLTiMER Lead Generation for Real Estate: https://ift.tt/tDmQMTR New Construction Marketing: https://ift.tt/9Urg6yw Websites for Real Estate Agents, Teams & Brokers: https://ift.tt/Prst0XZ Case Studies: https://ift.tt/TlUQ2ow Client Testimonials: https://ift.tt/NRgVxw4 Info email: info@tremgroup.com Website: www.tremgroup.com Our socials: Facebook: https://ift.tt/GCiNfwn Instagram: https://ift.tt/lwNRtHy LinkedIn: https://ift.tt/u6Dn1z9 X: https://twitter.com/tremgroup Linktree: https://ift.tt/iaerWFs
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Tuesday, June 24, 2025

Banna Fakhoury on Miami Real Estate Growth at the Real Deal event! #realestate #realestatemarketing

We love seeing our partners at #TheRealDeal! And this time, we had the pleasure of catching up with Banna, who has just been recognized as the 2025 Top Producer. 👏 She’s now ranked: 🏅 #12 Top Individual in South Florida 🏅 #14 by GCI company-wide 🏅 #17 Top Individual company-wide During our chat, she shared valuable insights on the opportunities she sees for growth in Miami and the real secret to her continued success: 🔥Hard work and consistency, combined with a smart system that brings valuable leads directly to her. Love working and chatting with her! If you’re in real estate, her perspective is one you’ll want to hear. #realestateexperts #luxuryrealestate #realestatesales #realestatecontent #realestatelife #realestatetips #realtor Increase your sales: https://ift.tt/rpShXzM Lead Generation for Real Estate: https://ift.tt/5fZdEiH New Construction Marketing: https://ift.tt/fNbSr0y Websites for Real Estate Agents, Teams & Brokers: https://ift.tt/TFULPgp Case Studies: https://ift.tt/OYsyS7m Client Testimonials: https://ift.tt/OSZg3B0 Info email: info@tremgroup.com Website: www.tremgroup.com Our socials: Facebook: https://ift.tt/WHu5AnT Instagram: https://ift.tt/a2MEubS LinkedIn: https://ift.tt/iVmrbfU X: https://twitter.com/tremgroup Linktree: https://ift.tt/CVkGc3M
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Monday, June 23, 2025

Bragi Sigurdsson's predictions for the Miami real estate market at The Real Deal Event! #realestate

🔥With over $700M in career sales and as CEO of one of Miami’s top-producing brokerages, Team Four Corners with Bragi Sigurdsson has watched the real estate market evolve as few others have. At #TheRealDeal, we had the opportunity to speak with him as he shared key predictions for the Miami market and valuable insight on what it takes to succeed in 2025 and beyond. For Bragi, there’s no doubt that tech matters. Tools like AI are transforming the industry. 👉 But true success still comes down to the one thing technology can’t replicate: the human touch. Want to stand out when everything feels automated? Never forget the power of real connection, and know how to build trust, communicate with empathy, and truly listen to your clients. #TheRealDeal #luxuryrealestate #realestatecontent #realestatelife #realestatetips #realestateexperts #realtor #realestatesales Increase your sales: https://ift.tt/hSowJcH Lead Generation for Real Estate: https://ift.tt/IscaPCB New Construction Marketing: https://ift.tt/fTtRn0G Websites for Real Estate Agents, Teams & Brokers: https://ift.tt/6wMU27u Case Studies: https://ift.tt/OuvHsPV Client Testimonials: https://ift.tt/sBA2ZP0 Info email: info@tremgroup.com Website: www.tremgroup.com Our socials: Facebook: https://ift.tt/ycZ4Kfr Instagram: https://ift.tt/He8zhlG LinkedIn: https://ift.tt/yVGnmwv X: https://twitter.com/tremgroup Linktree: https://ift.tt/73I8dlD
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Friday, June 20, 2025

The Secret to Growing a Luxury Real Estate Brand and Selling Million-Dollar Deals in 2025

While Banna Fakhoury is sealing million-dollar deals, we’re the engine powering her momentum behind the scenes! 🔥 Before partnering with TREMGroup, Banna was juggling everything: branding, exposure, digital strategy, and lead generation, while also trying to close deals and grow her business. It was overwhelming and holding her back from reaching her full potential. Once Banna partnered with us, everything changed. We developed a bold, custom strategy and created luxury-level branding that truly reflects her expertise and market. But we didn’t stop there. We backed it all with relentless digital marketing and strategies designed to attract and nurture high-quality leads. Now? She’s making serious waves in the Coral Gables market and focusing fully on what she does best: closing luxury deals. Want the same impact on your business? 📩DM us and let’s turn your real estate brand into a market leader! Meet Banna Fakhoury, a luxury real estate expert licensed with One Sotheby’s International Realty, with over 14 years of experience in the South Florida market. In this video, Banna shares why she trusts TREM Group to elevate her brand and drive results—especially in digital marketing, website design, and lead generation. Hear how TREM helped her: • Portray her luxury brand online • Establish a strong digital presence without spending on traditional marketing • Generate qualified leads in Coral Gables and beyond • Close a successful deal from a TREM-powered website lead 🎯 Ready to grow your real estate business like Banna? Learn more at www.tremgroup.com #LuxuryRealEstateAgent #RealEstateSuccess #RealEstateLeads #RealEstateMarketing #LeadGenerationForRealtors Increase your sales: https://ift.tt/IkmlsbF Lead Generation for Real Estate: https://ift.tt/7ka3AHs New Construction Marketing: https://ift.tt/TAtInFl Websites for Real Estate Agents, Teams & Brokers: https://ift.tt/k1PMmzY Case Studies: https://ift.tt/xhEZNBr Client Testimonials: https://ift.tt/DpcgKPy Info email: info@tremgroup.com Website: www.tremgroup.com Our socials: Facebook: https://ift.tt/bSusy0J Instagram: https://ift.tt/JZpFjK5 LinkedIn: https://ift.tt/OCAld2o X: https://twitter.com/tremgroup Linktree: https://ift.tt/Macw9vm
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Tuesday, June 17, 2025

How to Use Real Estate CRM to Boost Online Lead Conversions

We work with thousands of real estate agents, so we understand how challenging it can be to manage communications, marketing, and selling high-end homes simultaneously. That’s why, every time we onboard a new client, we ensure they know how to use a real estate CRM, such as Follow Up Boss, to boost their online conversions without wasting hours of their day.

A real estate CRM takes care of your connections, leading to more online lead conversions. 

To make it easier to understand, think of a real estate CRM as your smart personal assistant. It gathers all your contact information (leads, clients, and prospects), organizes it, tracks every interaction, and even sends the right messages at the right time. But unlike a human assistant, it doesn’t forget, miss follow-ups, or get overwhelmed. All of this adds up to better results and a boost in real estate lead conversion rates. 

That’s why today, we want to share powerful real estate CRM strategies that top-performing real estate agents use to boost their online lead conversions.

8 CRM Strategies for Real Estate Lead Conversion

  • Organize Leads for Targeted Marketing Campaigns

Since a CRM for real estate agents organizes your contacts by where they are in the buying or selling journey, you can run smarter, more targeted marketing campaigns. From new leads to ready-to-close clients, you can tailor messages, show more relevant ads, and even launch retargeting campaigns that speak directly to their current needs. Targeted campaigns perform better, helping you focus your energy on the leads most likely to convert.

  • Personalize Communication With Automated Follow-Ups

It helps you stay on top of your follow-ups without having to do all the work yourself. A real estate CRM allows you to create personalized messages in advance, choose the right time to send them, and then automatically deliver them for you. This means you don’t have to worry about missing a message or forgetting to respond. Each follow-up feels personal and well-timed, as if you’re paying close attention, making it more likely to turn that lead into a real conversation or a showing. It also avoids common mistakes, such as sending the wrong message to the wrong person, which can feel careless and hurt your chances of building trust.

  • Know Which Marketing Channels Are Worth It

A real estate CRM allows you to know if a marketing channel is underperforming. How? It connects with platforms like Facebook ads, Google ads, or Instagram to track where your leads are coming from, how they interact with your campaigns, and which channels are actually converting. This data helps you stop wasting money on low-performing sources and invest more in those that bring results.

  • Use Analytics to Spot What’s Working (and What’s Not)

Another smart way to boost conversions is by using the analytics within your real estate CRM software. These tools help you understand what’s really happening with your leads, like where they’re falling off, which emails they’re opening, and how fast they’re moving through your sales pipeline. This lets you see what’s working and what’s not. With that information, you can quickly make changes, like improving your message or adjusting a step in your process. Better insights enable you to make more informed decisions, leading to more efficient conversions in the long run.

  • Streamlining Team Collaboration

A CRM for real estate agents keeps your entire team on the same page by sharing updates, notes, and scheduled tasks in one place. This prevents duplicate calls, missed follow-ups, and confusion. Whether you’re working with an assistant, a transaction coordinator, or a full team of agents, everyone is aware of the status of each lead. When your team communicates more effectively, clients receive faster responses, smoother service, and a better overall experience, which ultimately leads to stronger relationships and more client conversions.

  • Simplifying Lead Capture From Multiple Sources

Leads are coming in from everywhere: your site, landing pages, ads, and social media. One way to get ahead is by using a real estate CRM to capture and organize all those leads in one place. No manual entry, no missed contacts. Instead of bouncing between platforms, everything’s right where you need it. Centralizing your lead flow is a simple but powerful move that keeps things efficient and increases the chances of turning more leads into closings.

  • Managing Your Pipeline to Close Deals Faster

Your real estate CRM enables you to track every step of the sales process: New Lead, Contacted, Showing Scheduled, Offer Sent, and Closed. That way, you can quickly identify which deals need attention and which ones are about to close. Clear visibility helps you manage your time and focus where it matters most. The more control you have over your pipeline, the easier it is to spot conversion opportunities and act on them quickly.

  • Enhancing Post-Sale Nurturing and Referrals

Post-sale follow-up is a smart long-term strategy. Just because a deal is done doesn’t mean the relationship should end. Happy clients are more likely to return in the future, and even better, they often refer friends and family to you. That’s why it’s essential to maintain the connection. Personal touches, such as check-ins or congratulatory messages, build loyalty and keep you top of mind. A real estate CRM for agents makes this easy by automating follow-ups for birthdays, home anniversaries, and seasonal updates, helping you stay connected and effortlessly generate repeat and referral conversions.

Final Thoughts

Using a real estate CRM takes a lot off your plate, no more guessing who to follow up with or when to reach out. It’s like having a smart assistant working in the background, keeping everything organized so you can focus on what really matters: building real connections. With the right strategies in place, those connections turn into showings, offers, and closings.

Want your CRM to actually work for you?

We’ll help you get there. Our marketing programs are built to deliver real leads and show you how to use your CRM to convert them into clients. It’s all about making your system work smarter, not harder.

The post How to Use Real Estate CRM to Boost Online Lead Conversions appeared first on TREMGroup.



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Wednesday, June 11, 2025

How The Right System Combined with Persistence Can Boost Your Sales & Scale Your Business

In this episode of The Real Estate Pipeline, Carlos Concepcion talks to Rie Nakai, a top luxury real estate agent with The Audrey Ross Team at Compass, to uncover her inspiring journey—from arriving in the U.S. with just two suitcases to closing $13M+ in sales within 18 months. 🔑 What You’ll Learn: ✔️ How Rie broke into Miami’s luxury real estate scene without prior connections ✔️ Her daily lead generation strategy to secure 5 new clients every day ✔️ The power of Compass' Private Exclusives for off-market deals ✔️ How digital marketing & CRM systems fuel her business growth ✔️ Opportunities in Miami’s 2025 real estate market (single-family homes vs. condos) #RealEstateMarketing #LuxuryRealEstate #MiamiRealtor #TREMGroup #LeadGeneration #LuxuryHomes #RealtorSuccess #RealEstateLeads #RealEstateWebsite #MiamiLuxury Increase your sales: https://ift.tt/Es41num Lead Generation for Real Estate: https://ift.tt/LX12u06 New Construction Marketing: https://ift.tt/rodeIO7 Websites for Real Estate Agents, Teams & Brokers: https://ift.tt/tdCqMLN Case Studies: https://ift.tt/CEAe7Jb Client Testimonials: https://ift.tt/zSWUnIk Info email: info@tremgroup.com Website: www.tremgroup.com Our socials: Facebook: https://ift.tt/lHjTF7Q Instagram: https://ift.tt/cRJd4oS LinkedIn: https://ift.tt/w7b3ymF X: https://twitter.com/tremgroup Linktree: https://ift.tt/9UpYz6o
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How The Right System Combined with Persistence Can Boost Your Sales & Scale Your Business

In this episode of The Real Estate Pipeline, Carlos Concepcion talks to Rie Nakai, a top luxury real estate agent with The Audrey Ross Team at Compass, to uncover her inspiring journey—from arriving in the U.S. with just two suitcases to closing $13M+ in sales within 18 months. 🔑 What You’ll Learn: ✔️ How Rie broke into Miami’s luxury real estate scene without prior connections ✔️ Her daily lead generation strategy to secure 5 new clients every day ✔️ The power of Compass' Private Exclusives for off-market deals ✔️ How digital marketing & CRM systems fuel her business growth ✔️ Opportunities in Miami’s 2025 real estate market (single-family homes vs. condos) #RealEstateMarketing #LuxuryRealEstate #MiamiRealtor #TREMGroup #LeadGeneration #LuxuryHomes #RealtorSuccess #RealEstateLeads #RealEstateWebsite #MiamiLuxury Increase your sales: https://ift.tt/Es41num Lead Generation for Real Estate: https://ift.tt/LX12u06 New Construction Marketing: https://ift.tt/rodeIO7 Websites for Real Estate Agents, Teams & Brokers: https://ift.tt/tdCqMLN Case Studies: https://ift.tt/CEAe7Jb Client Testimonials: https://ift.tt/zSWUnIk Info email: info@tremgroup.com Website: www.tremgroup.com Our socials: Facebook: https://ift.tt/lHjTF7Q Instagram: https://ift.tt/cRJd4oS LinkedIn: https://ift.tt/w7b3ymF X: https://twitter.com/tremgroup Linktree: https://ift.tt/9UpYz6o
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Friday, June 6, 2025

Rie Nakai: Strategies That Helped Her Sell Millions Without a Network

In this episode of The Real Estate Pipeline, Carlos Concepcion talks to Rie Nakai, a top luxury real estate agent with The Audrey Ross Team at Compass, to uncover her inspiring journey—from arriving in the U.S. with just two suitcases to closing $13M+ in sales within 18 months. 🔑 What You’ll Learn: ✔️ How Rie broke into Miami’s luxury real estate scene without prior connections ✔️ Her daily lead generation strategy to secure 5 new clients every day ✔️ The power of Compass' Private Exclusives for off-market deals ✔️ How digital marketing & CRM systems fuel her business growth ✔️ Opportunities in Miami’s 2025 real estate market (single-family homes vs. condos) #RealEstateMarketing #LuxuryRealEstate #MiamiRealtor #TREMGroup #LeadGeneration #LuxuryHomes #RealtorSuccess #RealEstateLeads #RealEstateWebsite #MiamiLuxury Increase your sales: https://ift.tt/qTNubp5 Lead Generation for Real Estate: https://ift.tt/NRlu8Vr New Construction Marketing: https://ift.tt/i4OKdyX Websites for Real Estate Agents, Teams & Brokers: https://ift.tt/gj8Mpq4 Case Studies: https://ift.tt/IWamRf5 Client Testimonials: https://ift.tt/dw3VacU Info email: info@tremgroup.com Website: www.tremgroup.com Our socials: Facebook: https://ift.tt/rEwxzpO Instagram: https://ift.tt/bItYRi6 LinkedIn: https://ift.tt/95IS4qk X: https://twitter.com/tremgroup Linktree: https://ift.tt/wNymBUv
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Thursday, June 5, 2025

Best Real Estate Websites: What Your Website Needs in 2025

Stop Using Your Real Estate Website Like It’s 1999!

Having a website in today’s market isn’t enough. 

Most agents who come to us already have one. It might look polished and professional, but beneath the surface, it’s not working hard for them. 

The truth?

If your site isn’t designed for real estate lead generation, it’s costing your business.

Your website should be working 24/7 to convert visitors into real estate leads for you. Let’s check if your website has what it needs to succeed in today’s market. 

If your site isn’t checking these boxes, it may be time for a serious upgrade.

  • Can visitors search listings easily on your site?

Your website design should be eye-catching and beautiful, but most importantly, it has to be easy to use. 

People don’t want to figure out how to use your website. They actually just want to find the perfect home… and if you don’t make it easy for them to find it on your website, they’d go to another one where it is. It’s a bit harsh, but it’s pretty much how it works nowadays. 

To enhance both the user experience and your real estate lead generation, consider integrating an IDX solution like IDXboost. It makes the search smooth and intuitive, keeping visitors engaged and ready to take action.

  • Are the listings on your website always up-to-date?

An IDX solution takes care of that for you. It connects your site directly to the MLS, allowing listings to be updated automatically in real-time. No more outdated properties or manual uploads, just accurate, up-to-date information your visitors can rely on. 

This not only saves you time but also builds trust with potential buyers and sellers. When your website reflects the most current listings, you’re more likely to keep visitors engaged and generate real estate leads. It’s a smart move for any real estate professional.

  • Is your site showing up on Google?

To be the one that pops up when a potential client searches for homes in your area, you have to optimize your website. It’s one of the key pillars of effective real estate lead generation.

What is the easiest way to optimize it? By including the keywords your potential clients are searching for on your website. 

Look for them on the Google Keyword Planner. Then, simply add them to your titles, descriptions, and overall content, such as your blog. That way, when people search for those words on Google, you’re more likely to pop up within the first results.

Optimization goes further than just keywords, but we’ll talk about it in another blog so we can explain more in-depth. 

  • Is your website fast enough?

Today’s users are more impatient than ever, with an average attention span of 8.25 seconds. If your site loads slowly, fails to display the right content quickly, or makes people wait, you’re not just risking frustration. You’re losing potential deals. 

Plus, a fast website gives you more chances to get in front of buyers before anyone else. How? When your website is fast, Google understands that you’re a reliable source for clients looking for what you offer, so it prioritizes your business over your competition. That’s why speed is one of the most important factors in real estate websites for lead generation. 

  • Are you offering something valuable in exchange for contact info?

Your website should have lead capture tools, such as pop-ups, contact forms, or downloadable guides, in exchange for users’ email addresses. 

That way, you’re not just getting traffic; you’re building a pipeline of future clients you can follow up with, which improves your real estate lead generation strategy.

  • Are there clear Calls to Action (CTA’s)?

Consider what you want visitors to do when they arrive at your site. If your website doesn’t clearly indicate the next step, such as “Schedule a Call,” “Browse Homes,” or “Get a Free Home Valuation,” then most people will simply scroll and bounce. 

A clear call to action converts real estate leads. Without it, your website is just a pretty brochure.

  • Can visitors chat with you in real time?

Sometimes, people just have a quick question. If your website doesn’t offer a chat feature, whether it’s live or AI-powered, you might be missing easy chances to connect with potential clients.

A quick “How can I help you today?” can turn a casual visitor into a potential client. Even better, you can collect their contact info and follow up later if you’re not available at that moment. In real estate websites for lead generation, timing matters. A quick answer could lead to your next deal.

  • Are you tracking visitors and following up automatically?

An IDX integration can also help you track who’s been on your site, so you can retarget them with ads and keep your brand top of mind. 

But tracking alone isn’t enough. To turn visitors into real estate leads, your website should integrate seamlessly with your CRM (Customer Relationship Management), such as Follow Up Boss. This ensures every lead is automatically captured, organized, and nurtured over time, without anything slipping through the cracks.

  • Is it designed for mobile?

Nowadays, everyone has a phone in their pocket. And let’s be honest. When was the last time you searched for something on a desktop before checking your phone? Exactly. Most of your visitors are browsing on their phones. 

If your website looks great on desktop but is a nightmare on mobile, you’re losing a huge chunk of potential clients. Make sure it loads quickly, looks clean, and works flawlessly on every device. In real estate lead generation, first impressions really do count.

  • Does your branding build trust before you even say a word?

Strong branding goes beyond visuals. It builds confidence, communicates credibility, and creates a real connection, which is exactly what converts real estate websites for leads.

Is your site telling your story in a polished, professional, and trustworthy way, or does it feel outdated and generic? First impressions happen fast within seconds.  Before visitors ever call, email, or fill out a form, they’re already judging you based on how your website looks and feels. 

  • Are you showing proof that others trust you?

Most people choose to work with someone others already trust. Featuring client reviews, testimonials, recent sales, or media mentions on your website can make a big difference, especially when it comes to real estate websites for lead generation.

If your site doesn’t show that social proof, you’re missing a key opportunity to build trust quickly. Let your happy clients do the talking because nothing speaks louder than real results and positive experiences from people you’ve helped.

Final Thoughts

If you found yourself answering “no” to most of these questions, your website isn’t just underperforming. It’s quietly costing you sales, listings, and long-term growth.

Your website shouldn’t just exist. It should work, bringing in traffic, generating real estate leads, and helping you close more deals. In today’s market, an outdated or underperforming website is one of the biggest things holding agents back.

Do you need help boosting your website? 

At TREM Group, we build high-performance websites and use proven digital marketing strategies designed specifically for real estate lead generation in today’s competitive market. 

If your current website feels more like an online brochure than a real business tool, it’s not doing its job. 

Let’s upgrade it! We’ll help you build a site that gets discovered, builds your authority, earns trust, and works 24/7 to grow your business.

The post Best Real Estate Websites: What Your Website Needs in 2025 appeared first on TREMGroup.



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Tuesday, June 3, 2025

The Best Way to Increase Your Sales in Real Estate, Using Online Strategies

Listen to us on Spotify:

In this episode, Carlos Concepcion, Chief of Sales at TREM Group, joins Stephen Matsumoto, Marketing Manager at TREM Group, to explore how real estate agents can combine cutting-edge technology, smart marketing strategies, and expert guidance to grow their brands, dominate their local markets, and drive consistent financial results.

You’ll learn how to:

✔ Identify high-potential opportunities and define your niche

✔ Use top-performing keywords to attract your ideal clients

✔ Turn your website into a high-converting marketing machine

✔ Build a scalable digital infrastructure for long-term success

✔ Connect your CRM, social media, and tools for better ROI

✔ Leverage Google to drive quality traffic to your site

✔ Use video and IDX tools to improve user experience

✔ Boost conversions with forced registration

✔ Bring users back with smart email drips & property alerts

✔ Re-engage visitors through retargeting and remarketing ads

Tune in and discover what it takes to build a future-proof real estate brand online.

Video full transcription

Carlos: So, welcome to IDXBoost, if you made it here today you wanted to know more information about us what we do, how we do it and the results that we provide for our partners so welcome to a deeper dive into IDXBoost.com

Today I’m introducing Stephen Matsumoto director of marketing I’m myself Carlos Concepcion director of sales and we’re going to be talking about everything that we do here today without further i do, welcome how are you man?

Stephen: I’m good I’m good thank you I appreciate that introduction

Carlos: Of course how’s uh let’s get it started right on today’s topics it’s very important for our audience to know who we are what we do and how we do it and of course the wise so let’s not waste any more time on going into it

Um the first thing that we say when you come to IDXBoost where company designed to help you generate transactions, dominate your Market, increase your sales and in order to get these results achieved properly achieved there is a strategy behind it

Stephen: Absolutely, yes. It’s not magic

Carlos: So, today that is the time where we reveal what we do and how we do it so let’s start by our first topic which is our keyword research

Stephen: Absolutely

Carlos: Uh so real estate agent in this industry in today’s fast-paced, internal world how does a keyword research helps you understand your Market?

Stephen: So, thank you Carlos and um to answer that first question the reason you need a keyword research is because a lot of Agents um want every type of client right?

I want sales all over Miami, Los Angeles, New York, Chicago and the truth of the fact is you need to Niche down and focus on what areas you want to Market yourself in. So the reason for the keyword research is you can have some areas uh in your neighborhood so they could be mainly homes, mainly condos but you want to see what the average search volumen per month is. What key, what are the best keywords what are people typing exactly in Google and uh not only that every time somebody’s actually going to click on your ad you want to know what the average cost per click is. So the keyword research would entail all the best keywords plus that information for each area

Carlos: So it would be safe to say that if you’re investing in yourself and you’re investing in your brand and your real estate business. You shouldn’t be investing everywhere right?

Stephen: Yes

Carlos: So in order for you to identify the best opportunities in the market you should have access to all this data from the best sources including Google just so we can pinpoint exactly where we want to put your your branding funnel

Stephen: Exactly

Carlos: Okay, so once we have that we we have identifier Market the next step is building out an infrastructure for your business correct what is an infrastructure for real estate business in today’s world?

Stephen: For a real estate professional it all starts with your website without your website there’s no nucleus to your entire infrastructure and not only just a website you don’t want to use it like a templated website you want to make sure that the website represents yourself, your brand and accentuates exactly who you are and what your Brand is especially especially if you’re in the luxury Market

Carlos: In today’s Sage a real estate website for a lot of us uh for a lot of Agents may seem like just a pretty picture online and we know that if it doesn’t provide value it’s probably not going to help you, your career to get actual results so within that infrastructure and keeping the website at the Forefront there is other things that are also part of that infrastructure, your CRM, your social media channels

Stephen: Exactly so there’s many things that you need in place uh and not just for real estate for any business so your website is the nucleus but let’s say you start driving traffic it doesn’t matter exactly at this point how you’re driving the traffic but let’s say somebody fills out a form on your website where is that going to go how are you going to be able to track how many how many people actually filled out a form so that’s what the purpose of the CRM so yes you need a CRM you also need what’s called AI Integrations you need um your email drips need to have your um your logo your information things like that all The Branding needs to be in place so there’s many many variables that need to be put into place so you need to be connected to Google’s AI, Facebook’s AI so that basically when somebody comes and fills out your a form on your website site all that information is getting fed back to Google’s Ai and, Facebook’s AI when somebody comes and fills out a form or something on your website you want them to automatically get an email so you want all these things in place before you even get your first user on your website

Carlos: That’s great thank you so much for that answer um there’s so much to talk about website and infrastructure and there’s a lot to say on each if different different topic but once you have a solid um keyword research and you have a solid infrastructure you know that your website represents yourself and it’s ready to track and to show you everything that your clients are doing on it then we move it we move ahead into finding out the best traffic right the best source uh the best traffic for you to present your website in front 

Stephen: Correct correct and a lot of Agents come and ask what should I be doing should I be doing blog posts should I be doing Tick Tock dances should I be doing um basically uh stories it’s it’s there’s so many things out there there’s so many digital marketing tactics but what we found over the years uh when it comes to cold traffic and what we refer to cold traffic is somebody that’s never landed on your website before, we find that the best or highest quality type of traffic comes from Google Search organic of course but organic is very difficult time consuming and now with Google changing their algorithm with buyer intent keywords I.E San Francisco condos for sale or Atlanta homes for sale something like that of course a sub Niche within those areas just for the purpose of the audience I’m using larger Geographic areas uh but when somebody’s searching these terms basically you want to make sure that you’re providing the exact information that that they’re searching so the landing page correlates with the keyword that they’re searching but we found out that Google’s pull marketing from search is the best source of traffic as opposed to like social media the person’s not even interested in the areas you don’t even know if they’re looking to buy things like that it’s more that’s push marketing

Carlos: So it would be safe to say that the best traffic is the people that are currently looking for where you’re selling or there is a way to get to that using Google as the best source because people are actually going to that platform and typing in your Market homes for sale or condos for sale in your Market

Stephen: Exactly

Carlos: So you want to be at the Forefront of that race because if not somebody else Will

Stephen: Exactly

Carlos: Right? and when we combine data that comp that competition in the market taking a step back to the website I think that that’s one of the biggest points that websites and the industry are not thinking how to properly leverage that engine to get the best results

Stephen: Absolutely, I’ve 100 percent. If you think about what how did Zillow realtor.com or truly even get their success because of Google so what you’re basically doing is you’re skipping Zillow so that they see you instead of Zillow first

Carlos: So you’re creating your whole infrastructure for your partners where they can compete with these multi-million dollar companies anybody else on their Market giving them a fair advantage or at least a chance to compete and actually generate a business day

Stephen: A fighting chance and I want to add one more thing and the reason why Google ads is so much better than Google organic at this moment for this specific purpose because Google ads you can turn on right away assuming you’re going for those keywords that you did the research the best ones what we call Golden nuggets then of course it’s something that you can get traffic today

Carlos: Now, we’re still talking about traffic on let’s talk about the user experience

Stephen: Yes

Carlos: Because any agent any company can go and do a keyword research put Google ads on get a website and I started bringing in traffic let’s say

Stephen: Okay

Carlos: So how important is that your website was designed for the best user experience of your clients buyers and sellers and how does that impact your lead Flow

Stephen: So that’s a great question it goes back to how we just mentioned when you type in a specific keyword you want the exact result that you search for so I want to mention something especially to the agents that aren’t as familiar with how websites work your homepage which I’m pretty sure everybody knows what a homepages is your brand it’s more for you to Showcase yourself who you are what you do and how you can help and it’s great for your own internal Network to drive your own personal Network to, to your website but what we want to focus when it comes to user experience and utilizing these pages is the internal pages and the fact that you can have many internal Pages because people are searching many different things so if I’m searching a sub neighborhood that only has condos condos for sale I want to make sure that I’m only seeing condos for sale in that neighborhood there’s no reason actually to be seeing properties All Over Las Vegas when I’m only looking for the Las Vegas Strip condos for sale, So you want to be as as correlated on your user experience and landing page as you are with the keywords secondly you want your user experience to be as friendly as posible. You want to be able to provide exactly what they’re doing so um our technology IDXboost.com is the only technology where on our internal landing pages when you’re providing this experience an IDX landing page you’re also able to integrate a video so let’s say like we mentioned Las Vegas strip you could create a video just talking about the Las Vegas Strip and saying um thank you for coming to my website uh this is some information you’re probably coming from these places and this is how I can help you so not only are you not using a templated website you’re making a connection we call it the first uh the first impression so I landed on the website I can search for properties on Zillow I can search on Trulia realtor.com but why am I searching on your website because you are providing me some type of information that no one else is

Carlos: That makes a lot of sense, thank you so much. um when when we’re talking about conversion right? We are talking about getting this traffic turning to actual name, phone numbers, emails and people for you to talk

Stephen: Correct

Carlos: How do you measure those conversions and how do you get so to be effective there?

Stephen: That’s a fantastic question and I want to take it one step back before you even uh we even get to that point is there’s conversion has many steps along the way so an agent the ultimate conversion is a transaction but we understand that there’s many steps along the way you can’t go from somebody landing on your website to selling a home. So the very first conversion that we consider is capturing a name email phone number, we consider that a correlate the user has not said hey call me with more information so we have couple methodologies but two of our most powerful methodologies in capturing that name email phone number to be able to keep marketing that person to end up being a transaction is our first one is called the force registration you we even have a technology where we can make it called a soft registration where the person can still view the property but close the, the registration box but really you want to ask you there’s a saying that you don’t get what you don’t ask for, so you could drive all these traffic to the website but if you don’t initiate the the lead capture of some sort there’s no reason that anybody will fill out a name, email and phone number they’ll just keep looking and looking looking

Carlos: I think that it’s also safe to say that in in some of these cases these traffic and these leads are being real estate centric

Stephen: Correct

Carlos: They’re looking for the market they’re looking for the neighborhoods where they want to leave and that means that they’re not necessarily looking for you

Stephen: Yes

Carlos: So, the first challenge in this case is to be able to make that connection but you know make sure that they know you are the authority to help them in that market so that will be the first challenge to work towards the the highest conversion and then get into the transaction but we need to get to that stage first

Stephen: Correct

Carlos: When they get to know you

Stephen: You got to get to step B before you can get to steps

Carlos: Correct correct, now once we have a conversion we have a lead we have somebody visiting our website for the first time the again the challenge is to to engage with them

Stephen: Absolutely

Carlos: Right? Is to engage with them is for them to know that they can trust in you that they can use your website versus using the competitor so how do you bring them back?

Stephen: That’s a fantastic question. So once you’re able to capture that name email and phone number we understand most of the time it is there are times where people call hey I want to buy right away but 99 of the time that’s not the normal so the key is especially in real estate as opposed to e-commerce where you can just add a credit card and make a purchase we understand real estate is a huge purchase if not the largest purchase of a person’s life the key is getting them to come back to the website and keep searching for properties on your website and how are we able to do that? We’re able to do that through property alerts and email drips so basically you keep having these automation follow-ups bringing the user back to your website with the sole purpose of just making a conversation and what a lot of clients all have the misconception is in that stage until you make that conversation the client isn’t necessarily worried about the agent they’re more worried about finding a home in the areas they’re looking for. So make it more focused on them. How can I help you? What is it exactly that you’re looking for I might have the available inventory off market and there’s there’s so many different tactics but the goal at the end of the day is to make a conversation so that the person can say hey yes I’m buying um and I’m buying either now sooner or later or no I’m not buying and then we can go optimizing everything from that data

Carlos: I think that that returning strategy comes from you know a branding aspect of making sure that your brand is in front of these uh buyers for the lifetime of their search while they’re searching regardless their stage right? Some people are looking to buy in three months, six months, a year you have to have a solid presence throughout that period of time

Stephen: Absolutely

Carlos: While your brand is not only in front of them but making them come back to to offer them what they were looking for

Stephen: 100 percent, especially again for the real estate market

Carlos: Correct

Stephen: So, I this is a technical answer um you’ve probably heard of retargeting and remarketing so if you’ve ever Heard of this terminology especially as a realtor um the difference between retargeting and remarketing is retargeting somebody has landed on your website but they haven’t fulfilled an action so basically they’ve never provided an email phone number they can come back to website one, two, ten times but they’ve never actually done an action

Carlos: But I think that that’s important because again the the real estate industry is still a human to human business

Stephen: Absolutely

Carlos: So what we’re trying to do and what we do for our partners is create Authority and create trust

Stephen: So yes that goes to the remarketing right that so remarketing is once you have that name email phone number you still haven’t had a conversation with the person but you basically keep bringing them back educating them about yourself who you are why you’re the authority in the market and why the buyer should work with you as opposed to your competitors

Carlos: And that translates to an agent you know as a real estate professional you wear your clients to know that yes you are the person that can help them in this market even if they haven’t met you before so being the um having that in place how do you see working for your current clients like how important is that?

Stephen: So, we going back to the retargeting or marketing the retargeting we make the ads focused on the areas that they were searching for, with the sole purpose of bringing the user back to register on the website once the users have registered on the website the remarketing is geared towards educating the buyer on that specific agent and why is this so important when a user sees you on Wall Street Journal, CNN, Fox whatever your news source it could be an ESPN, Disney whatever websites that user has visited because the only way you can see this ad is if you had been searching for properties already in your targeted area related on the website and now you’ve left now you’re on Facebook, Instagram, YouTube it doesn’t matter it’s whatever you view but we know you were searching already for properties in our targeted area but now it adds that level of authority imagine you’re reading the Wall Street Journal now I see your face it’s like wow there’s some level of trust because now you’re writing on multi-billion dollar Brands

Carlos: Now everything that we mentioned we do for our partners

Stephen: Absolutely

Carlos: This is something that we do for every partner that comes and walk through the stores we help them at IDXBoost creating their keyword research we’re helping them creating the right infrastructures with their CRM their social media, their website making sure that it’s not just a pretty picture but a powerful Real Estate website behind that brand we make sure that that website gets seen by the right people, active people looking to buy and sell your real estate market today and that those are educated on who you are why you do why your brand is always at the Forefront of their of their social media and their presence

Stephen: Absolutely

Carlos: What this generates for you is high quality of transactions and massive returns to your real estate business

Stephen: Absolutely, absolutely, we do it from, from the beginning to the transactions to scaling

Carlos: So, for those of you who want to know more again we have a full team help ready and and you know willing to help you and discover and dive in deeper into your current market situation and see how we can help you dominate your real estate market but I think it’s safe to say that we coach them all from every process that we talked about to implementing all of these for their team members as well

Stephen: Yes 100 percent, so we understand that people searching on the internet are not necessarily calling to buy. So through our coaching and best practices process we’re able to educate our clients on how to handle online leads to get them from returning visitors utilizing your website searching on yours instead of the competitors or Zillow to actual conversations to actually showing properties under contract and close deals and then we’re able to analyze all the data see exactly what campaign, what keyword, what properties every single thing from from the first time on the website to the closed deal

Carlos: And why I think this is the most important thing is because in today’s real estate industry the way I see it there is two type of vendors for a real estate professional there is website companies who focus on creating a pretty picture for you, for you to send to your clients, for you to be there and then there is large companies that offers you a lot of services, a lot of automations, a lot of Technology but you are your own you have to do it yourself so here at IDXBoost we do all of it, we do all of it for for our partners and we coach you and we train you and we make sure that you have proven marketing strategies a whole team of experts helping you along the way so you know you have the support that you need to focus on selling and buying transactions

Stephen: Absolutely, 100 percent

Carlos: So thank you so much Stephen for your time I think we’ve able to to provide uh

Stephen: A good experience

Carlos: Good experience uh list a good message and display what we do and again we’ll we’ll have way many more of these

Stephen: And before we let everyone go I just want to add the fact that why did you become a realtor why did you open a business it’s not for more likes more shares pretty pictures it’s because you wanted to make more transactions, more sales and grow your income so that’s why we created IDXBoost.com because we understand the why of why people do things

Carlos: So if you like what you saw in this video and you want to talk in more detail please go ahead and give us your information and listen I think that works

The post The Best Way to Increase Your Sales in Real Estate, Using Online Strategies appeared first on TREMGroup.



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The best way to sell more real estate online #idxboost #luxuryrealestate #realestatemarketing

In this video, Carlos Concepcion (Sales Director) and Stephen Matsumoto (Marketing Director) talk about how real estate agents and professionals can combine the power of innovative technology, proven marketing strategies, and expert advice to boost their brands, dominate their local markets faster and generate higher financial returns year over year. Watch this video to learn more about: Identifying the best opportunities and defining your niche market Using the best-converting online keywords to reach your target audience Creating a real estate website that represents your brand while serving as a marketing engine Building a solid digital infrastructure to support your brand’s long-term growth Connecting your CRM, social media channels, and other tools to get tangible results Using Google to get the best quality traffic and gain a competitive advantage Integrating videos and IDX tools to deliver the best user experience for your visitors Using forced registration to increase your real estate conversions Making your online visitors come back to your website with automated email drips and property alerts. Engaging your online visitors using retargeting and remarketing ads. Increase your sales: https://ift.tt/kfJ79ut Lead Generation for Real Estate: https://ift.tt/dniHeMR New Construction Marketing: https://ift.tt/lgDUwOm Websites for Real Estate Agents, Teams & Brokers: https://ift.tt/gQ6MiAs Case Studies: https://ift.tt/14eC2pi Client Testimonials: https://ift.tt/SC4tEkr Info email: info@tremgroup.com Website: www.tremgroup.com Our socials: Facebook: https://ift.tt/CZuXIBJ Instagram: https://ift.tt/4vOKzmI LinkedIn: https://ift.tt/RY1vLT7 X: https://twitter.com/tremgroup Linktree: https://ift.tt/7H09EZs
via

The best way to sell more real estate online #idxboost #luxuryrealestate #realestatemarketing

In this video, Carlos Concepcion (Sales Director) and Stephen Matsumoto (Marketing Director) talk about how real estate agents and professionals can combine the power of innovative technology, proven marketing strategies, and expert advice to boost their brands, dominate their local markets faster and generate higher financial returns year over year. Watch this video to learn more about: Identifying the best opportunities and defining your niche market Using the best-converting online keywords to reach your target audience Creating a real estate website that represents your brand while serving as a marketing engine Building a solid digital infrastructure to support your brand’s long-term growth Connecting your CRM, social media channels, and other tools to get tangible results Using Google to get the best quality traffic and gain a competitive advantage Integrating videos and IDX tools to deliver the best user experience for your visitors Using forced registration to increase your real estate conversions Making your online visitors come back to your website with automated email drips and property alerts. Engaging your online visitors using retargeting and remarketing ads. Increase your sales: https://ift.tt/kfJ79ut Lead Generation for Real Estate: https://ift.tt/dniHeMR New Construction Marketing: https://ift.tt/lgDUwOm Websites for Real Estate Agents, Teams & Brokers: https://ift.tt/gQ6MiAs Case Studies: https://ift.tt/14eC2pi Client Testimonials: https://ift.tt/SC4tEkr Info email: info@tremgroup.com Website: www.tremgroup.com Our socials: Facebook: https://ift.tt/CZuXIBJ Instagram: https://ift.tt/4vOKzmI LinkedIn: https://ift.tt/RY1vLT7 X: https://twitter.com/tremgroup Linktree: https://ift.tt/7H09EZs
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Friday, May 30, 2025

TREMGroup Awarded Top Real Estate Marketing Agency 2025!

Built for Results: Marketing That Sells Million-Dollar Homes

When we launched TREMGroup, we weren’t interested in doing things the “usual” way. Too many platforms focused on vanity metrics. Too many campaigns were built for impressions, not impact. We knew the industry deserved better.

From day one, our mission was clear: disrupt the space with smarter systems, sharper strategies, and digital campaigns that actually move the needle. We didn’t chase likes. We chased results: real traffic, real conversions, and real brand growth.

And after more than a decade of building real momentum for our clients, something big just happened: 

We’ve been named the Top Real Estate Marketing Agency of 2025!

This honor reinforces our ongoing commitment to helping real estate professionals grow their businesses with powerful digital strategies, cutting-edge technology, and a relentless focus on ROI. As Alex Augustin, co-founder and key creative of TREMgroup, says:

“We don’t chase after vanity data metrics that only improve traffic without conversions. At TREMGroup, we position ourselves as the mission control, focusing on data, strategy, timing, and digital domination – all engineered for ROI.

Real Estate Marketing Agency

At the heart of our work is IDXBoost, our in-house digital marketing platform designed to do more than just attract traffic; it’s built to convert. We combine beautifully designed, high-performing websites with integrated lead capture tools, behavior-based follow-ups, CRM connectivity, and data-driven ad strategies to help our clients stand out in today’s digital-first market.

But the platform is just one part of the equation.

Each client we work with receives support from a dedicated team (success managers, CRM specialists, designers, and marketers) who work closely to align branding, strategy, and operations in a cohesive and sustainable way. From onboarding to ongoing optimization, we focus on the details that drive long-term growth.

And the impact is measurable.

Take, for example, a Florida agent who partnered with us shortly after relocating, with no local network or referrals to start from. In two years, using our system, he generated over $100M in sales and more than $2.2M in commissions. He also expanded from a solo operation into a team of eight. 

That kind of growth doesn’t happen by accident. It comes from the right tools, guidance, and systems in place.

At TREMGroup, we focus on what matters:

  • Clear, effective strategy
  • Scalable systems that evolve with your business
  • A strong digital presence rooted in performance
  • Support that’s personalized and proactive

This award is a reflection of the late nights, bold ideas, and unwavering commitment from a team that’s passionate about helping real estate professionals succeed in today’s digital world.

But this recognition isn’t just ours to celebrate. It belongs to every agent, broker, and real estate team that believed in our vision, embraced our strategies, and partnered with us to build their brand the smart way.

Ready to partner with the top real estate marketing agency of 2025?

Schedule your free consultation today! Let’s make this the year your brand leads the market.

The post TREMGroup Awarded Top Real Estate Marketing Agency 2025! appeared first on TREMGroup.



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